Privacy Policy

Last updated: 31-01-2025

1. Introduction

Welcome to The Brooklyn Initiative (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website https://thebrooklyninitiative.com (the “Site”), make purchases, or interact with our services, including email and SMS communications.

2. Information We Collect

We may collect the following categories of information:

Personal Details: Name, email address, phone number, shipping and billing address.
Payment Information: Processed securely through third-party payment providers such as Shopify Payments, PayPal, or Stripe. We do not store your credit card details.
Order Details: Items purchased, order history, returns, and tracking information.
Device & Usage Information: IP address, browser type, operating system, and interactions with our Site.
Marketing Preferences: Details you provide when you subscribe to our newsletters, promotional emails, or SMS notifications.
Phone Numbers & SMS Data: If you provide your phone number, we may use it to:
- Send order confirmations, delivery updates, and customer service communications.
- Deliver promotional messages and special offers (if you opt-in).
- Send cart reminder SMS messages if you leave items in your shopping cart without completing checkout.

👉 Important: Phone numbers collected for SMS messaging will not be shared with third parties. Text messaging originator opt-in data and consent are never sold or disclosed to outside vendors.

Location Data (if applicable): If you enable location-based features, we may collect approximate location data to improve services such as shipping estimates or regional promotions. You will always have the option to disable location tracking through your device or browser settings.

3. How We Use Your Information

We use the information we collect to:

Process and fulfill orders you place on our Site.
Provide customer service and respond to inquiries.
Send transactional communications (order confirmations, shipping updates, returns).
Send marketing communications, including newsletters, promotions, and cart reminders via SMS (only if you opted-in).
Improve and personalize your experience on our Site.
Comply with applicable laws and regulations.

4. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to improve your experience. Specifically:

Cookies keep track of items you put into your shopping cart, including when you abandon your cart.
This information may be used to determine when to send cart reminder messages via SMS (if you have opted in).
You can control or disable cookies through your browser settings, though some features of the Site may not function properly without them.

5. Sharing Your Information

We do not sell or rent your personal information. However, we may share your data with:

Service Providers: Payment processors, shipping carriers (e.g., USPS, FedEx), SMS/email delivery services, and analytics providers who help us run the Site.
Legal Authorities: When required by law, legal process, or to protect our rights and operations.

🚫 We do not share your phone number or SMS opt-in data with any third parties.

6. Data Security

We use industry-standard security measures to safeguard your personal information. While we work hard to protect your data, no method of online transmission or electronic storage is 100% secure.