New Drops
Classic Tees
Classic Tees
Motivational Tees
Motivational Tees
Graphic Tees
Graphic Tees
Brooklyn Born Tees
Brooklyn Born Tees
70's Soul Tees
70's Soul Tees
About
Welcome to "The Brooklyn Initiative", your destination for limited edition Brooklyn T-shirts that are leading a movement to "Keep Brooklyn Unique". Being born and raised in Brooklyn, our designs are inspired by the borough’s iconic charm, one-of-a-kind culture, and urban edge, while offering a perfect blend of style and comfort.
What Our Customers Say
Don't just take our word for it
"The Brooklyn Love Classic Tee is my go-to now — simple, bold, and effortlessly stylish. It feels like wearing a piece of the borough’s history."
"I got the Bulldog DJ T-shirt and the print is insane! People ask me about it every time I wear it. Great quality and super unique."
"Wearing the ‘Confidence is Built, Not Born’ tee reminds me to keep pushing every day. It's not just a shirt — it's a mindset."
Fast Shipping
Fast, reliable shipping — delivered to your door in no time!
Customer Support
We're here to help — fast, friendly customer support anytime!
Secure checkout
Secure and simple checkout — shop with confidence every time!
Simple Returns
Easy returns — contact us anytime, we’re here to help!