About Us

Hi, I’m F.E. Watson

Founder of The Brooklyn Initiative

I’m a native Brooklynite—born and raised among the brownstones, bodegas, basketball courts, and block parties. These days, I call Las Vegas home, but no matter how far I roam, Brooklyn lives in me. Always has, always will.

The Brooklyn Initiative started as a way to keep my connection to home alive—but it’s become so much more than that. It’s a tribute to the bold spirit, raw creativity, and unapologetic realness that make Brooklyn one-of-a-kind. It’s also my way of standing up for something bigger: preserving the soul of the borough in the face of cookie-cutter commercialism that’s trying to water it down. Not on my watch.

Growing up in Brooklyn shaped everything about me—from the music blasting out of corner stores to the graffiti art that turned walls into museums. I remember the stoop conversations, the hustle in the air, and the pride we all felt just being from there. This brand is my way of honoring that childhood, that neighborhood, that feeling.